skycred - advertising policy

1. Overview

Our top priority is providing the best experience for the members of the SkyCred community. Ads are a part of that experience and these guidelines must be followed for your ad to be approved for circulation.

2. The Ad Review Process

Before ads are placed on SkyCred, we review each ad to ensure it meets this Advertising Policy.

What We Consider

During the review process we will check your ad's images, text, targeting and positioning, in addition to the landing page the ad redirects to. We may not approve your ad if the landing page content isn't fully functional, or doesn't match the product/service promoted in your ad, or doesn't fully comply with our Advertising Policy.

What Happens After Your Ad is Reviewed?

After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad.

3. Prohibited Content

1. Community Standards

Ads must not violate our Community Standards.

2. Illegal Products or Services

Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

3. Discriminatory Practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

4. Tobacco Products

Ads must not promote the sale or use of tobacco products and related paraphernalia.

5. Drugs & Drug-Related Products

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

6. Unsafe Supplements

Ads must not promote the sale or use of unsafe supplements, as determined by SkyCred in its sole discretion.

7. Weapons, Ammunition, or Explosives

Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

8. Adult Products or Services

Ads must not promote the sale or use of adult products or services.

9. Adult Content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

10. Third-Party Infringement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please email us at legal@skycred.io

11. Sensational Content

Ads must not contain shocking, sensational, disrespectful or excessively violent content.

12. Personal Attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.

13. Misleading or False Content

Ads, landing pages, and business practices must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.

14. Controversial Content

Ads must not contain content that exploits controversial political or social issues for commercial purposes.

15. Non-Functional Landing Page

Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.

16. Surveillance Equipment

Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.

17. Grammar & Profanity

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.

18. Nonexistent Functionality

Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.

19. Personal Health

Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.

20. Payday Loans, Paycheck Advances, and Bail Bonds

Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.

21. Multilevel Marketing

Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.

22. Penny Auctions

Ads may not promote penny auctions, bidding fee auctions, or other similar business models.

23. Counterfeit Documents

Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.

24. Low Quality or Disruptive Content

Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

25. Spyware or Malware

Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

26. Automatic Animation

Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within SkyCred after someone clicks on the ad.

27. Unauthorized Streaming Devices

Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.

28. Circumventing Systems

Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

29. Prohibited Financial Products and Services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

30. Sale of Body Parts

Ads must not promote the sale of human body parts or fluids.

4. Targeting

You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.

5. Positioning

1. Relevance

All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

2. Accuracy

Ads must clearly represent the company, product, service, or brand that is being advertised.

3. Related Landing Pages

The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

6. Text in Ad Images

Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible.

7. Data Use Restrictions

Ensure any ad data collected, received or derived from your SkyCred ad ("SkyCred advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any SkyCred advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
Don’t use SkyCred advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by SkyCred) and only to assess the performance and effectiveness of your SkyCred advertising campaigns.
Don’t use SkyCred advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
Don't transfer any SkyCred advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

8. Additional Provisions

The Advertising Policies apply to (1) ads and commercial content served by or purchased through SkyCred, on or off the SkyCred services, including ads purchased under AAAA/IAB Standard Terms and Conditions, and (2) ads appearing within apps on SkyCred. Your use of SkyCred's advertising products and services is part of "SkyCred" under SkyCred's Statement of Rights and Responsibilities (https://skcred.io/terms.html, the “SRR”) and is subject to the SRR. You may be subject to additional terms or guidelines if you use certain SkyCred advertising-related products or services.
Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use SkyCred.
Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the SkyCred business account running the ads or within SkyCred Products. If users have interacted with your ad, your ad may remain on SkyCred products (for example, shared until the users delete it or visible to users through their account). If your ad is a political ad, it may be archived. This means that SkyCred may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. SkyCred may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if SkyCred believes that disclosure would assist in a lawful investigation.
If you are managing ads on behalf of other advertisers, you are responsible for ensuring that each advertiser complies with these Advertising Policies.
We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
These policies are subject to change at any time without notice.

If you have questions about this policy, you can contact us at advertising@skycred.io.

Policy last updated: 04/07/2019